The world’s first live concert will be broadcast exclusively for hearing aid wearers this summer.
Rock band Styx has teamed up with hearing solutions provider Oticon to perform a live show for fans wearing Oticon Opn internet-connected hearing aids.
The concert is part of the band’s summer tour and will be held on 22 August at the PNC Arts Centre in Holmdel, NJ, adjacent to the Oticon’s US headquarters.
Oticon is also working with Styx concert venues to provide information on hearing health and hearing protection for concert-goers.
Oticon vice president of marketing Sheena Oliver, said: “The Styx live broadcast gives us an upbeat, exciting way to not only reach Opn wearers but to remind people of all ages about the importance of hearing health. Through our partnership with Styx, we demonstrate how Opn enables people with hearing loss to ‘rock on’ and actively participate in all of life’s moments and memories.”
The Oticon Opn hearing aid is the first hearing device to connect to the internet, allowing users to connect with a range of connected devices. This means wearers can listen to TV and connect with other smart devices, helping improve their quality of life.
One in six people suffer from hearing loss and by 2035 over 15 million people are estimated to be affected by the condition.
Oliver continued: “The new active generation of people with hearing loss wants solutions that let them stay engaged in all aspects of their lives, and the advanced technology of Oticon Opn enables them to do just that. From making it easier to follow and participate in conversations with multiple speakers to wirelessly streaming the unmatched sound of a live Styx concert, Opn helps prove that when treated, people with hearing loss can live active, social lives.”
