Communication tool aims to aid medtech industry during COVID-19 crisis

Healthcare marketing communication agency Onyx Health is set to launch a new Interactive Learning Environment (ILE), an online communication tool that aims to transform communication between healthcare professionals and the pharma and medtech industry in the wake of the COVID-19 crisis.

Developed in collaboration with Animmersion, the ILE provides an immersive digital experience using digital technology, virtual and augmented reality techniques.

When access to healthcare professionals is restricted and face to face conferences are being postponed indefinitely, the ILE aims to allow the industry to continue to communicate and educate their customers.

ILE provides features including conference presentations, medical education, product demonstration, virtual advisory boards, direct links to sales teams and much more.

Commenting on the ILE launch Onyx Health’s managing director Karen Winterhalter said: “The COVID-19 outbreak has had a seismic effect across the communication industry. This is especially true for many of our clients who have lost that face-to-face connection with their customers. Keeping a business as usual agenda has required the creation of new and innovative ways for our clients to engage effectively with their target audiences.

“The practical consequences of the lockdown, lack of international travel and the general decline we have seen in the ease of access to customers inspired us to develop ILE new communication solution to overcome these challenges.”