Labelling firms join forces to broaden offering

Loftware, an enterprise labelling & artwork management solutions firm and NiceLabel, a developer of label management systems, are combining under the Loftware corporate umbrella.

This union aims to give customers and partners an expanded choice of solutions, while providing enhanced labelling capabilities and the benefits of greater investment in cloud-based solutions and technologies. It also brings together 60 years of combined expertise in solving labelling challenges for companies of all sizes throughout a wide range of industries across the globe.

Loftware president and CEO Robert O’Connor, Jr. said: “Our customers, channel and technology partners and the overall market will benefit from our strategic vision to provide broader and deeper labelling solutions in addition to expanded scale, world-class services and global support. It also unites the best talent in the industry to drive new levels of innovation. Loftware and NiceLabel have both seen sustained growth and expansion over the past several years, especially in 2020 when labelling solutions have become so critical to supply chain continuity. This move brings together two thriving organisations, providing momentum for significant expansion over the next decade and beyond.”

NiceLabel’s global partner network includes resellers, ISVs, OEMs and print technology partners that deliver NiceLabel labelling solutions and technology. In a complementary fashion, Loftware brings deep experience in selling, servicing and supporting Enterprise Labeling and Artwork Management solutions. The combined organisation will continue to offer both Loftware and NiceLabel products. Together they will aim to further enable supply chain agility, support evolving regulations and optimise business operations for companies across a wide range of industries including life sciences.

NiceLabel, CEO Chris Walsh, said: “We are delighted to combine with Loftware and look forward to expanding opportunities for our channel partners and end customers by providing new solutions and innovations to help them grow their business. The two companies offer truly complementary solutions that are more vital than ever. This combination represents a terrific opportunity to further accelerate growth especially as organisations look to address evolving customer and regulatory requirements and standardise labelling across worldwide operations.”