A new look for Med-Tech Innovation Expo

The Med-Tech Innovation Expo brand has received a complete overhaul with a new-look logo, fresh colour palette, enhanced marketing and communications strategy and a brand new website.

Med-Tech Innovation Expo is the UK and Ireland’s leading showcase for medical design and manufacturing technology. Free-to-attend, this exciting event brings together the medical engineering and manufacturing community; more than 200 companies from all areas of the medical device supply chain engaging with 2,500+ visitors across two action-packed days.  

This year’s event represents the first with a full 12-month cycle under the new ownership of Rapid Med-Tech Communications (a division of Rapid News Communications Group). Attendees can expect to see more exhibitors, more visitors and more of the cutting-edge technology that keeps the UK and Ireland at the spearhead of global innovation for medical device design and manufacturing.  

Launched this week, the new site features modern design, updated navigation and menus for both mobile and desktop as well as a selection of videos created to entertain and inspire. Site content has been completely re-imagined; improving user experience while delivering a clearer message and organic journey for both prospective exhibitors and visitors.  

Alongside a multitude of print and digital marketing collateral to be deployed between now and the event in April 2018, the newly launched website acts as a tangible representation of the new owner’s intentions to expand the show further and take it to the next level.  

“Following our acquisition of the Med-Tech Innovation brand a year ago, we’ve invested heavily in all areas of the business; from sales and marketing to event operations and data management.” explained Duncan Wood, Rapid News Communications Group CEO “The Med-Tech Innovation Expo site-launch and rebrand is a sign of our commitment to the growth and development of this market-leading event."

Med-Tech Innovation Expo 2018 will be held at the Ricoh Arena, Coventry, UK, from 25th to 26th April 2018. Attendance is completely free, find out more at www.med-techexpo.com