Learn about femtech at Medica this year

British femtech brand Elvie will be just one of the brands in the so-called 'femtech' space to exhibit at this year's Medica trade show in Dusseldorf.

Elvie's first product is Elvie Trainer, a pelvic floor trainer, which is designed to help women get the most from their Kegel exercises by guiding them through fun, five-minute workouts.

Elvie claims that the trainer is "recommended by over 800 health and wellness professionals around the globe" and is currently distributed through medical practices and women’s health clinics in more than 10 international markets, including Australia, New Zealand, Germany, Austria, Switzerland, Belgium, The Netherlands, France, Spain and Taiwan.

Elvie will be looking for global medical distributors during Medica 2017. The firm will be on the Wearable Technology stand, booth number 15A23.

Tatiana Escobar, global head of sales for Elvie, said: “Women deserve better technology that pushes the boundaries of innovation and solves real problems.

“The technology that we are developing throughout our product range is improving the health and lives of women at all stages of their life.

“We’re really excited to expand our global network and partner with retailers that are interested in revolutionising women’s health.”

Elvie has received several awards for innovation and design, including Hottest Hardware Startup at The Europas 2017, Product Design Award at the Red Dot Design Award 2016, The Bump Best of Baby Tech Awards Finalist 2016 and Body Recovery Products Top Choice of the Year at the Baby Maternity Magazine Awards 2017.

Elvie’s founder and CEO, Tania Boler, was named as a Porter Magazine Woman of the Year 2016 and won Innovator of the Year at the FDM Everywoman in Technology Awards.