Scalp cooling firm shortlisted for DBA award

Scalp cooling technology firm Paxman has been shortlisted for the DBA Design Effectiveness Award – its sixth accolade this year.

The latest achievement is in partnership with its brand agency The Engine Room. It celebrates the company’s global identity, as well as a strategic move to incorporate design across all aspects of the business including product design, R&D, sales and marketing.

Since first collaborating in 2015, the two organisations have made strides to reposition Paxman and its technology that helps cancer patients retain their hair during chemotherapy.

Such return has seen Paxman’s global turnover increase from £1.8 million in 2015 to nearly £3.4 million in 2018. Awareness of scalp cooling has also grown from around 9% to 25% and its US growth has seen a 465% rise between 2017 and 2018.

Kathryn Daniel, head of marketing at Paxman added: “From the moment we engaged The Engine Room in 2015, we have never looked back. We are incredibly proud of our authentic, world-class brand – which is now market-leading globally – and thanks to The Engine Room, design is central to everything we do.

“The Engine Room has helped us to clearly differentiate our business and ensure that we drive both awareness and authority in scalp cooling around the world – ultimately improving quality of life and giving patients increased control during their difficult cancer chemotherapy treatment.”

The DBA Design Effectiveness Awards recognises the difference design makes and the evidence-based impacts that are measured and verified.

All elements of the business are now thought about in terms of how they are designed: its products, its communications and service and its behaviour and attitudes.

Lesley Gulliver, managing director of The Engine Room, said: “These awards are so important to us because they underline everything we want to achieve – from recognition on an industry level to showing that design is making a strong impact for a client and the bottom line of the business.

“Working with Paxman has been fantastic from the get-go. They’re a brilliant, innovative organisation that the UK should be proud of and we’re thrilled that our collaboration has been highlighted on a national scale.”

Paxman has had its achievements recognised at the Medilink North of England Healthcare Business Awards 2019, where it was awarded the Export Achievement Award, and has received a Board of Trade Award from international trade secretary Dr Liam Fox MP.

The company also scooped two major awards at the EEF Future Manufacturing Awards in Innovation and Business Growth and Strategy and was awarded overall Manufacturer of the Year award for being the most outstanding company amongst all category winners.