A voice on the international stage - COMPAMED/MEDICA preview

Michelle Michelucci, head of international events at ABHI previews MEDICA 2022, including the first 'ABHI UK Pavilion Presentation Theatre’ for exhibitors at this year’s show.

We are delighted that for the first time ever there will be an 'UK Pavilion Presentation Theatre’ at MEDICA, to give UK companies a platform to demonstrate their technologies to international audiences.

Organised by the Association of British HealthTech Industries (ABHI) and the Department for International Trade (DIT) and co-sponsored by Welsh Government and the law firm Sidley Austin, the dedicated space aims to give exhibiting UK companies greater opportunities for partnership at the world’s largest event for the medical sector.

Whether you are a start-up or an experienced exporter, MEDICA is an extensive exhibition which represents the entire spectrum of innovations from devices, diagnostics and digital. That is why we wanted to give UK companies the chance to demonstrate their innovative technologies and solutions to the world-class international audience at the exhibition.

Presenting UK companies will have a unique platform to showcase their latest innovations to all markets. Representing the Department for International Trade, Dr Neil Ebenezer, medtech and genomics specialist, will be presenting on a number of topics including potential future UK medtech regulatory framework, the UK medtech landscape and changes in IP since the end of the Brexit transition period.

MEDICA – which has expanded its horizons over the past 40 years – takes place annually in Düsseldorf, Germany, and is open to trade visitors from all over the world. It is pegged as a must for anyone wanting to experience tomorrow’s healthcare market live.

Today more than 5,600 exhibitors from more than 50 countries present in its 17 halls, each home to its own area of focus - lab technology and diagnostics, electrotherapy and medical technology, disposables and consumables, information, and communication technology (digital health) and physiotherapy and orthopaedic technology. Among the presented high-tech products, visitors also have the opportunity to attend top-class forums and conferences.

Each year leading individuals from the fields of health, business, research, and policy grace this top-class event with their presence, to meet with national and international experts and decision-makers from the sector. Creating unrivalled opportunities for companies to connect with new global partners.

Once again, the ABHI will be supporting a range of UK companies with the opportunity to strengthen trade ties and together showcase the strengths of the UK’s world-class healthtech industry to European and international markets.

The joint ABHI & DIT Stand will bring together a diverse mix of UK companies, and national partners, who all supply a range of high-quality and innovative healthtech and healthcare services.

Along with the promise of an enhanced programme of activity, this year's ABHI UK Pavilion will also double the size of last year’s – with some of the UK’s top innovators joining to showcase their industry-leading health technologies to an international audience and network, and to engage with key businesses and decision-makers in the market.

From exciting product launches to world-first demonstrations, the exhibitors will be showcasing innovations in key areas such as critical care, non-contact diagnostics and surgical care, as well as demonstrating the latest game-changing solutions to help hospitals become more efficient, achieve greater sustainability and become better equipped for providing top quality patient care.

Our partner, the Department for International Trade (DIT) will also be taking ten pioneering UK life sciences innovators with them to the exhibition in a bid to showcase UK expertise to key international buyers. All the UK companies joining the UK pavilion will benefit from a comprehensive suite of support before, during and after the event, helping them raise their profile, make valuable contacts, and drive forward their international ambitions. Companies can also benefit from one-to-one meetings with DIT officers, networking advice, pre-event market briefings, and attendance at key networking events.

The joint DIT & ABHI UK Pavilion stand this year will also provide an opportunity for innovators to join UK Government in showcasing the strengths of UK healthtech and innovation on the international stage.

MEDICA takes place from 14 – 17 November 2022 in Düsseldorf, Germany. Throughout the exhibition the ABHI & DIT UK Pavilion will be located in Hall 16, stand J48.