ABHI launches UK Pavilion at Global Health Exhibition

The Association of British HealthTech Industries (ABHI) has announced the launch of its first-ever UK Pavilion at the rapidly growing Global Health Exhibition in Saudi Arabia.

The ABHI UK Pavilion will offer an opportunity for UK healthtech innovators to showcase their latest healthcare advancements to the burgeoning market in Saudi Arabia. With a focus on driving export growth and fostering collaborations, the Pavilion aims to strengthen the presence of UK healthtech companies in this region.

Taking place from 2-4 October in the Saudi capital of Riyadh, Global Health Exhibition has earned acclaim as the largest annual healthcare gathering in the region. This year’s edition is set to attract 15,000 professional visitors, featuring 120 speakers and 164 exhibitors from 23 countries over three impactful days.

ABHI aims to support UK SMEs in entering and expanding within this thriving market. Saudi Arabia has shown a significant demand for high-quality medical devices, diagnostics, and digital health technologies, presenting a valuable opportunity for UK companies to showcase their expertise and establish fruitful partnerships.

Positioned next to the Transformation Zone, the heart of the event hosting keynote addresses, product showcases, and plenary sessions, the ABHI UK Pavilion guarantees maximum visibility and footfall. With a prime location on the exhibition floor, the Pavilion offers a compelling opportunity for UK healthtech innovators to connect with prospective partners and expand their reach in the Saudi Arabian market and beyond.

Michelle Michelucci, head of international events, ABHI, said: “Global Health Exhibition is the ultimate gateway to growth in Saudi Arabia and the wider Middle East region. We are thrilled to announce the launch of the first ever UK Pavilion at this year’s show, exclusively designed to support UK SMEs in showcasing their expertise and capabilities while establishing fruitful partnerships in this dynamic region. By securing your place at the ABHI UK Pavilion, you will join industry leading healthtech players, gaining unrivalled exposure and forging valuable connections. It’s a really exciting opportunity to proudly represent the UK alongside the most exceptional healthtech innovators at the premier healthcare trade event in Saudi Arabia.”

Saudi Arabia has made major strides in improving its healthcare infrastructure in recent years, with several large capital projects underway and planned, creating a significant demand for proven healthtech solutions. This has been driven, in part, by a rise in demand, and fuelled by its huge potential to be developed as a medical tourist destination. The Kingdom constitutes around 60% of the Gulf Cooperation Council (GCC) countries’ healthcare expenditure, and in recognition of healthcare's priority status, the government set aside a budget of $36.8 billion for healthcare and social development this year.

The healthtech sector is considered a cornerstone in achieving Saudi Arabia's 2030 vision, and the nation has demonstrated a keen interest in smart technologies, including the recent inauguration of the first Virtual Hospital in the Middle East.

Saudi Arabia's strategic location in the Middle East provides UK life science companies with access to neighbouring markets, including the United Arab Emirates, Qatar, and Oman, which have also made significant investments in healthcare infrastructure. With a population of over 34 million people, Saudi Arabia represents a substantial market opportunity for UK life science companies.