ABHI to host UK Pavilion for first time at Global Health Exhibition

For the first time ever, the Association of British HealthTech Industries (ABHI) will be hosting a UK Pavilion at the Global Health Exhibition in Saudi Arabia to help strengthen collaboration between the two regions. 

Bringing the UK Pavilion to the Global Health Exhibition, the ABHI aims to extend its support to UK healthtech SMEs, helping them to enter and grow within this market.

Global Health Exhibition is set to attract 15,000 professional visitors, featuring 120 speakers and 164 exhibitors from 23 countries over three days.

Taking place from 29-31 October in the Saudi capital of Riyadh, the UK Pavilion will provide a dedicated space within the Global Health Exhibition where UK healthtech innovators can showcase their expertise, strengthen their presence in the market and establish partnerships with key stakeholders.

Positioned next to the Transformation Zone, which will host keynote addresses, product showcases, and plenary sessions, the UK Pavilion will provide visibility and footfall. The Pavilion offers an opportunity for UK healthtech innovators to connect with prospective partners and expand their reach in the Saudi Arabian market and beyond.

Michelle Michelucci, head of international events, ABHI, said: “Recent years have witnessed Saudi Arabia making monumental strides in enhancing its healthcare infrastructure. We are delighted, therefore, to be offering a UK Pavilion within Saudi Arabia, at Global Health Exhibition 2023.”

The pandemic's impact has accelerated the adoption of digital solutions and innovations, giving rise to a booming healthtech ecosystem in Saudi Arabia. Moreover, government initiatives to modernise the healthcare industry has further fuelled the growth of this market, creating a favourable environment for innovation and investment. As a result, the healthtech market is currently one of the fastest-growing sectors in the country.

Demand for top-tier medical devices, diagnostics and digital health technologies has surged, presenting an opportunity for UK companies to showcase their expertise and establish partnerships.

Healthcare accounts for 16.4% of Saudi Arabia’s budget expenditure, and the government is encouraging private sector participation in this space. There are plans to set up 20 healthcare clusters by 2030, which presents opportunities for UK suppliers to support such an ambition.