LovedBy, a technology and consultancy business has announced a data partnership with glucose monitor manufacturer Dexcom, which will help adolescent patients with diabetes to better cope with their condition.
Dexcom manufactures wearable continuous glucose monitoring devices, in the form of a small patch on the arm that streams real-time glucose data to an app on the users’ smartphone. LovedBy translates the data and place it into context through small 30-second snippets to help the younger audience understand the information and guide them towards better condition outcomes.
The data-sharing partnership is the latest move in an ongoing collaboration between the two companies, with the shared goal of bringing contextual and personalised educational content to adolescents with Type 1 diabetes, to help them with their condition.
The most recent figures from the International Diabetes Federation show that more than 1.1 million children and adolescents are living with Type 1 diabetes worldwide, who require different types of condition management to adults.
Matt Farrar, CEO of LovedBy, said: “Dexcom has supported our aspirations to impact the lives of millions of adolescents for two years now. We work well together, because we take their amazing real time glucose data and humanise it: by converting it to real life context that our GenZ audience can understand. We are working across clinical trials in the UK as well as a long-term strategy and joint marketing activity to our Gen Z community in the UK, EMEA and the US. We are thoroughly looking forward to working with them over the coming years.”
Erik Bjorkman, general manager and SVP, DexCom, added: “We’re thrilled to continue our ongoing, exciting work with the team at LovedBy, who help Dexcom bring effective diabetes management to even more people through their expertise in Gen Z.”
