Rightangled, a cardio fitness DNA testing company, has joined the Association of British HealthTech Industries (ABHI) Innovation Hub at the Dell Medical School at the University of Texas in Austin.
The UK-based company is aiming to expand its services across the Atlantic, and has been engaging and signing up service agreements with logistic suppliers, accredited labs and other partners.
Abdullah Sabyah, co-founder and CEO of Rightangled, said: “When we released our initial product, the Heart DNA test, our first online order came from the US. For us that was a sign, and now the US is 20% of our monthly sales. This organic US growth has been taking place without a marketing campaign or local business development.”
The company was founded in 2015 and developed DNA testing technology to determine how genetics play a role in predisposed health conditions. The company provides personalised nutrition and fitness advice based on environment and genetics.
Philip Kennedy, chair of the ABHI, said: “The ABHI Innovation Hub at Dell Medical School will offer Rightangled a unique opportunity to collaborate in a truly world class facility. The Hub will support promising health technology innovation whilst looking to develop value-based healthcare for the benefit of patients in Texas, throughout the US and at home in the UK."
