Biocomposites, an international medical devices company that engineers, manufactures, and markets products for use in infection management in bone and soft tissue, has opened its new sales and distribution office, and incorporation of Biocomposites SRL, in Italy to support the sale of its STIMULAN, NanoBone, genex and SYNICEM Spacer products.
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Distribution concept
STIMULAN, the only calcium sulphate antibiotic carrier to be approved for use in bone and soft tissue, is already an important tool used by Italian surgeons to help them manage their infection cases. The opening of a new sales and distribution office in Prato, near Florence, along with the recruitment of a team of highly trained specialists to promote and support the use of the products, will deliver a more direct relationship and higher service level between Biocomposites and its customers in the country.
Led by Pierluigi Leone, general manager, the sales team will continue to work with local agents to fulfil tenders and introduce the broader Biocomposites portfolio to surgeons and hospitals throughout Italy.
Pierluigi Leone, Amministratore delegato e general manager of Biocomposites Italy, said: “This is an exciting time for Biocomposites Italy. We have established an experienced team, incorporated Biocomposites SRL, and set up our new distribution centre in only a few months. We formally opened the office at the beginning of the year and are already providing surgeons with our unique products. I look forward to developing and expanding our team.”
Michael Harris, chief executive officer of Biocomposites, added: “Strengthening our Italian operation is part of Biocomposites’ successful strategy of growing the company by expanding its presence in markets across the world.
“With our comprehensive portfolio of products for use in bone and soft tissue available in Italy, it was an important next step for us to open a sales and distribution office to support our customers there. Over the coming months, I look forward to seeing these products helping more surgeons and their patients.”
