Mira
Mira, a hormonal health company providing at-home reproductive health solutions, has launched an online Hormone Health Clinic for Fertility aimed to help people struggling to conceive. The clinic provides personalised support from fertility professionals throughout the conception journey, focusing on addressing hormonal imbalances, streamline nutrition and gut health, setting up effective exercise routines and improving mental health.
1 in 5 people in the US are affected by infertility, according to the CDC. The use of assisted reproductive technology (ART) has doubled in the past decade – as many as 2 million babies in the States are conceived through IVF each year. However, there are a number of barriers to entry to fertility treatments, including the high cost of IVF treatments, relatively low success rates, and shortage of fertility clinics staff – while performing around 250,000 IVF cycles per year, they need to be doing a million-plus to meet a growing demand.
An integrated full-body approach with a focus on hormonal health, well-being and mental health can be a more accessible alternative for people struggling to have a child. With factors like lifestyle, mental health and well-being shown to affect women’s fertility, Mira offers a full-body approach with a focus on hormonal health, nutrition, gut health, exercise routines, stress management, sleep quality and emotional support. The purpose of this program is providing a less invasive and more affordable fertility care compared to traditional in-vitro fertilisation or ART, that stay out of reach for many.
The recent study, conducted by Mira in partnership with Pelex, showed that at-home hormonal tracking can be a more accessible alternative to IVF, while also providing more comfort and fertility clarity for patients. As a result of the trial, 44% of participants, previously qualified as infertile, got pregnant after 2 months of trying, while 72% of people received accurate diagnoses thanks to regular at-home hormonal tracking with Mira. To compare, IVF success rate is just about 40%. With 30% of couples qualified for IVF suffering from unexplained infertility, the transparency, this fertility clarity, brings tangible relief.
Sylvia Kang, CEO and Founder of Mira, was motivated to start a Hormone Health Clinic for Fertility after some amazing feedback from customers. One customer, initially qualified for IVF, used Mira Hormone Monitor and got a positive pregnancy test a night before the surgery. Later, a study confirmed the potential of at-home hormone tracking to substitute IVF, which gave another push to starting the program.
“With Hormone Health Clinic we want to assist women throughout their pregnancy journey by personalised maintenance of hormonal health, general wellbeing and emotional support. By this, we want to make the whole fertility journey less stressful for women, with no need to spend lots of time on useless and impersonal appointments with OBs, painful injections, blood drawings and frequent doctor visits, like in the IVFs process. Our fertility coaches have already helped more than 1,000 women, and with the Hormone Health Clinic for Fertility we hope to help even more”, said Sylvia Kang, CEO of Mira.
Mira Hormone Health Clinic for Fertility offers professional assistance of fertility advisors paired with unique hormonal tracking technology of Mira Fertility Monitor. Designed by scientists and OB/GYNs, Mira says it is the only at-home hormone monitor on the market using quantitative technology. Tracking LH, E3G, PdG, and FSH, Mira predicts and confirms ovulation and tracks the tiniest changes in hormones, to provide a clear picture of one’s hormonal health.
Upon completion of the fertility program, the customer gets a personal action plan, in-depth comprehensive hormone results review, lifestyle recommendations and emotional support to achieve their conception goals.
Mira’s says its mission as a hormonal health company is to make a change in the women's health industry by giving women ownership over their data and thus, their reproductive health. In the future, the company says it aims to become a 360-degree at-home health service provider by bringing solutions in areas such as hormone health monitoring, early pregnancy tracking, hormone health courses & community, stress hormones monitoring.
