The winners of the British Data Awards 2021 have been announced, with medtech organisations taking home three of the leading awards.

The British Data Awards is an annual campaign that celebrates the organisations and people that are passionate about data and uncovers data success stories. Organisations taking part this year include FTSE 100 giants, tech unicorns, innovative start-ups, large public sector bodies, and agile not-for-profit organisations.
Medtech organisations performed particularly well, with Synopsis taking home ‘Best Technology Company (<50 employees)’, Alcuris scooping-up ‘Healthcare Organisation of the Year’ and Oxford Medical Simulation winning ‘EdTech of the Year.’
Every region of the UK is represented among the British Data Awards 2021 Finalists, although organisations based in London make up 35% of the Winners and Runner-Ups. 13% are based in the South West, while the South East, Yorkshire and the Humber and Scotland are each home to a further 10% of the Winners and Runner-Ups.
Jason Johnson, co-Founder of Predatech and British Data Awards judge said: “After such a turbulent year our Winners and Runner-Ups remind us that great products, exceptional people and unrelenting determination remain the key ingredients behind any success story. And with many categories proving to be very close calls, all our winners and runners-up should be very proud of flying the flag for British talent and ingenuity so high.”
Winners and runners-up were named 16 categories. Categories include sector specific awards such as ‘Healthcare Organisation of the Year’ and ‘AI Company of the Year’ as well as overall awards including ‘Large Company of the Year’ and ‘Start-Up of the Year.’
The 2021 judges include: Neil Carden, COO of Forth Point, Jason Johnson, co-founder of Predatech, Mahana Mansfield, data science director at Deliveroo, Tej Parikh, chief economist at the Institute of Directors, Harriet Rees, head of data science at Starling Bank and Dr Jo Watts, CEO and founder of Effini.
The British Data Awards 2021 winners & runners-up are:
- Innovation of the Year: Previsico (Winner), Mina Digital (Runner-Up)
- Start-Up of the Year: Yoello (Winner), Snoop (Runner-Up)
- SME of the Year: MWS Technology (Winner), The Data Shed (Runner-Up)
- Large Company of the Year: Octopus Energy (Winner), Co-op (Runner-Up)
- Data for Good Initiative of the Year: Walsall Metropolitan Borough Council (Winner), Openreach & Shoothill (Runners-Up)
- Marketing Campaign of the Year: YourParkingSpace (Winner), Union Data (Runner-Up) Union Data
- Data Leader of the Year: Caroline Carruthers, CEO of Carruthers and Jackson (Winner), Natalie Cramp, CEO of Profusion (Runner-Up)
- AI Company of the Year: Luminance (Winner), Tractable (Runner-Up)
- Analytics Company of the Year: Effini (Winner), & Shepherd (Runner-Up)
- EdTech of the Year: Oxford Medical Simulation (Winner), Synap (Runner-Up)
- Healthcare Organisation of the Year: Alcuris (Winner), Intouch with Health (Runner-Up)
- Not-For-Profit of the Year: Civic Digits (Winner), 360Giving (Runner-Up)
- Professional Services Firm of the Year: The DPO Centre (Winner), 67 Bricks (Runner-Up)
- PropTech of the Year: Absolar (Winner), HomeLINK (Runner-Up)
- Technology Company of the Year (<50 employees): Synopsis (Winner), Reygar (Runner-Up)
- Technology Company of the Year (>50 employees): Tractable (Winner), Octopus Energy (Runner-Up).
The British Data Awards are run by cybersecurity company Predatech.