Trade show organiser UBM announced today that the Stuttgart-based event Medtec Europe is now its standalone European exhibition for the sector. The announcement comes a day after Medtec Ireland closed its doors in Galway this week.
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Stuttgart's trade fair centre is the home of UBM's now standalone European medtech event.
UBM says the move is part of a “long-term plan to integrate all domestic European events into one main event covering the whole of the European market”.
Medtec Ireland brought together more than 700 attendees over two days at this year’s event. However from 2018 the event will not run.
Previous UBM shows in this space included Medtec UK, Medtec France, and Medtec Italy, all of which are described by UBM as undergoing the same ‘up-tiering approach’. The group says that the strategy has so far resulted in an average increase in visitor numbers from these markets at Medtec Europe of 22.5%.
“This year’s Medtec Ireland was a great success and a real opportunity for attendees to upskill on the big topics that are driving the industry, both locally and globally,” said Anne Schumacher, brand director, Medtec.
“We’ve seen continued interest from Irish visitors to Medtec Europe and, as a valued partner for our customers, it was a natural step to consolidate our activities and meet the needs and aspiration for a true, European event.
“Making Medtec Europe the prime location for the medical technology industry will ensure that our partners in Ireland and across Europe have opportunities to reach into bigger networks while providing an attractive value proposition.
“With increased visitors from across markets, Medtec Europe will facilitate collaboration and commercialisation opportunities that will drive the medical technology industry forward.”
Medtec Europe 2018 will take place in Stuttgart on 17-19 April 2018. The event will have a particular focus on smart health innovations.
